Jodie mentioned jingles and when I thought about it, there doesn't seem to many jingles used anymore. Is that because we are more stimulated by the visuals than audio nowadays, or is it the brands that want something to be visually enticing first and foremost? Or, is it that I am no longer part of the target audience and the Gen Y and Z respond to different methods altogether? (Any reasons advertising people???)
I remember growing up with some great jingles, for Vegemite, for cereals, toys, services and all sorts. I can remember the words to so many of them, and yet, can't remember what I had for breakfast yesterday. So obviously the jingles worked on me.
When travelling through Europe, and bumping into other Western Australians, drunken conversations would inevitably turn to reminiscing of home. 9 times out of 10, the Channel 9 Community Service announcements were brought up. We all knew all the words to everyone of them. For those non-sandgropers, they were a series of public service announcements on Channel 9 telling us not to put knives in toasters, to wash our hands before we ate, to eat healthy and to stay away from ding-a-lings. Life seemed simpler then!
These ads definitely influenced me. I know that Mum knows, I brush my teeth, keep cuts clean, I know what each of the vitamins do (after singing through the song in my head), and I think that the ding-a-lings ad may have had something to do with my irrational fear of people with red hair when I was young (sorry!). If you only watch one, watch Ding-a-lings!
Are there any radio or television ads from your childhood that get stuck in your head?
Chantel x
